Meet a woman who fell in love with fundraising! In fact, she considers herself a donor matchmaker, and capital campaigns are her specialty.
She is Amy Eisenstein, CEO and co-founder of Capital Campaign Pro, a consultancy for capital campaigns.
She joins the podcast to share some of her extensive experience in fundraising and campaign management. And perhaps most importantly, to bust a few myths about capital campaigns.
If you want to know if your nonprofit organization should have a capital campaign, how to get one, or what you need to know before starting—tune into this episode!
Amy answers to questions like:
- What does a successful capital campaign look like?
- When should a nonprofit consider having one?
- What are the misconceptions about capital campaigns?
- Do we need a bunch of wealthy board members?
- How can you know if your organization is ready?
If your organization intends to be around for a long time, then this episode is full of knowledge to help you get there.
TUNE IN TO LEARN:
THE TRUTH ABOUT CAPITAL CAMPAIGNS. You don’t need a bunch of wealthy board members. Capital campaigns are useful for more than simply buying a property. But, capital campaigns are not for paying bills.
“You don’t need wealthy board members to run a successful campaign. What you need is a compelling vision and excited champions who believe in it.” (Amy Eisenstein)
ON THE 15-YEAR PLAN. A capital campaign “exercises a really important muscle for your board, which is to think in this very high altitude.” (Joan Garry)
“Every 10 or 15 or 20 years, you should be thinking about a capital campaign as a way to really grow your organization.” (Amy Eisenstein)
HOW TO PLAN. You might consider a feasibility study. You might need to examine your existing donor base. You most definitely need to think of capacity building and growth for your organization.
“I wish the term feasibility study had been named something else. I would call it a campaign planning and readiness study. Then everybody would want to do it.” (Amy Eisenstein)
ABOUT GUEST:
Amy Eisenstein(she/her), ACFRE, is CEO and Co-Founder of Capital Campaign Pro. Capital Campaign Pro provides a modern approach to campaign consulting that empowers nonprofit staff and volunteers to lead successful campaigns. Amy’s published books include Major Gift Fundraising for Small Shops and 50 Asks in 50 Weeks.
She became an AFP Distinguished Fellow in 2021 and an AFP Master Trainer in 2009. She served as the president of AFP-NJ in 2014 and 2015. Amy became a Certified Fundraising Executive (CFRE) in 2004 and received the ACFRE in 2013. She currently serves on the board of her local community foundation and the ACFRE Board.
RESOURCES:
- Amy Eisenstein LinkedIn
- Capital Campaign Pro Facebook
- Capital Campaign Pro YouTube
- Capital Campaign Pro LinkedIn
- All About Capital Campaigns Podcast
- Nonprofit Leadership Lab
- Joan Garry’s Guide to Nonprofit Leadership – 2nd Edition by Joan Garry
- FREE WORKSHOP: Let’s Build the Nonprofit Board of Your Dreams!
- FREE WORKSHOP: The 5 Practices of Outstanding Nonprofit Leaders
- Music by Jukebox the Ghost
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DonorPerfect provides nonprofits with powerful fundraising tools to drive success. Built on a foundation of integrity and innovation, the company prioritizes its clients over investors, cultivating a culture of collaboration, continuous improvement, and a commitment to making a difference. Check out their resource(s) below.
DonorPerfect – Building a Board of Ambassadors: A 6-Step Guide