Fundraising

How a Pair of Socks Changed My Mind About SWAG

For years, I was firmly anti-SWAG—convinced donor dollars should never fund mugs, totes, or tchotchkes. But then a surprise gift arrived: a simple pair of socks from an animal welfare org I love. That small gesture completely changed my perspective on what great SWAG can do. Here is why..

Help! My Fundraising Event Was a Total Flop!

Raising money isn’t the ONLY measure of fundraising success, but it’s definitely one of them. If you’re still looking for answers to the question, “Why is my org not raising more money?” download this free resource. You might find the key to your next fundraising event’s success!