Fundraising

Ep 122: How to Use Artificial Intelligence to Improve Donor Retention (with Allison Fine and Beth Kanter)

by Joan Garry

This episode is about the role that AI is starting to play in transforming philanthropy by reducing rote tasks and fueling donor retention.

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This episode is about the future of philanthropy and the power of analytics to transform how we raise money. It’s about the role that artificial intelligence is starting to play in transforming philanthropy by reducing rote tasks and fueling donor retention.

While we often talk about revenue increases year over year by looking at the cost of fundraising on each of our special events, what I have seen missing dozens of times is one key metric – donor retention!

My guests today, Allison Fine and Beth Kanter are here to connect the dots for us and show us how AI is poised to reshape philanthropy by helping to identify prospects, match people to causes, and improve donor retention. We discuss ways to introduce AI into your current fundraising efforts and cover potential emotional obstacles to getting started.

Allison and Beth co-authored The Networked Nonprofit and are long-time champions for tech use in the nonprofit sector.

About Allison Fine

Allison is among the nation’s pre-eminent thinkers and strategists on networked leadership and online activism. Over the past ten years, she has written three books, keynote conferences around the world, and coached hundreds of organizations. She is the author of Matterness: Fearless Leadership for a Social World, the award-winning Momentum: Igniting Social Change in the Connected Age, and co-author with Beth Kanter of the bestselling The Networked Nonprofit. In addition, she was the chair of the national board of NARAL: Pro-Choice America Foundation, founder of the Network of Elected Women, and most recently ran for Congress in New York’s 17th Congressional District.

About Beth Kanter

Beth is an author, trainer, virtual facilitator, and internationally recognized thought leader in the nonprofit sector focusing on digital transformation and wellbeing in the workplace. She has over 35 years of providing capacity building programs for nonprofits and foundations. She named one of the most influential women in technology by Fast Company and one of the BusinessWeek’s “Voices of Innovation,” Beth is the co-author of the award winning Network Nonprofit books and The Happy Healthy Nonprofit: Strategies for Impact without Burnout. Her clients include Packard Foundation Resilience Initiative, Bill & Melinda Gates Foundation, Save the Children, Counterpart International, the Robert Wood Johnson Foundation, and others.

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